What’s going on? I’m gonna get on here and share this video with the tribe real quick. Give you a second here to jump in. If you are watching a replay, you can easily just press fast forward for about 20 seconds and you’ll be able to see me actually start talking about the content. I just always gotta make sure just to share it to the group so the group’s able to jump in as well. All right. There we go. It’s shared. Welcome, welcome, welcome. I … It’s been a couple of days since I’ve done a video and it’s because fourth of July and family time and constant travel. Got back from Miami. I was down in Miami meeting with a private consulting client out there. I think we got some really solid work done. Shout out to Chaz Hitchcock’s, Cross Bone Outfitters for having me out.
Great time out there in Miami. Helping him grow and scale his business by building a community. So, as you all know by now, by watching my videos, you understand that I focus on the customer. On the audience, right? Because without the audience, without the customer, you don’t have a business. I … And a lot of people focus too much on how do we just get people to spend the dollar versus how do you get people to believe in you? How do you get them to start to follow you and your mission in your company? Not following a brand or a logo or a corporate message, but following you as an individual, because people buy from people, not from corporations. Hey BJ. Hey Ryan. Hey Chris. Good to see all of you here. So, I wanna talk about real life versus technology. All right, so last week, last video I did …
We discussed the importance of technology when it comes to building a community, right? When it comes to building a community and you’ve got technology, you’ve got Facebook groups, you’ve got LinkedIn groups, you’ve got meetups.com, you’ve got all kinds of opportunities to create online presence and online communities. The problem with online communities is that’s just that, right? They are online. If you have online communities, you don’t have an opportunity to connect face to face. I will tell you that Omari, myself, and Cortez have done events around the country. We’ve spoken in Dallas and San Antonio, we’re getting ready to go to San Diego. Omari and I are speaking in Killeen next week at an event put on by the Texas governor. The governor of Texas invited us out to an event where we’ll be speaking at. So, when I’m talking about real life versus technology, I’m talking about first you need both of them.
You don’t need one or the other. It’s just like saying, what do I need, Facebook or Instagram or LinkedIn or Twitter or Pinterest or whatever? You need all of them, right? There’s not one right tool for every business. You need to leverage every tool that’s available. Now, a lot of people start thinking about tools, they think about technology, right? What kind of social media management, CRM system, sales funnel creation, email marketing, like all that stuff, but you also have to remember that sometimes it’s not the tool, it’s the people. And, in order to connect people, you need to start creating an environment for your customers and your audience and your clients to connect in person. Now, this is extremely easy for those that have local businesses. If you have a brick and mortar business, it’s really easy to put on local events for your surrounding community and let people connect with each other, build, do parties, and have get togethers and have potlucks and all kinds of things.
But if you’re a national, it’s a little bit more challenging, but not impossible. So, many of you who have been following me in the tribe lately, they know that today was actually huge news. Today, the big news, the really big news of today was the fact that we launched statewide chapters. So, we’re launching chapters across the United States in every state that we find someone that wants to launch a chapter, we will be launching a chapter there. Right now, we’ve got Dallas, Texas reserved, and we’ve got San Diego reserved. We’ve got Virginia reserved, and we’ve got about 20 other states waiting for final confirmation, but we are now watching local chapters and the reason behind that is people want to connect in person with other people. All right? Sometimes technology is just not enough. Sometimes they need that extra push to build that personal connection. Now, am I going to be at every single chapter, every single meeting?
No, that’s impossible. I can’t clone myself that many times. However, I will spend time traveling the country and go into these chapters. Omari and I will go out, we’ll meet people, spend time with people in person, live, face to face, because we wanna build more of a relationship with our community than just being another person that you watch on video, right? I don’t wanna just be another, another reality show that you catch on Facebook. I wanna be a real human being to you. In order for me to be a real human being, you’ve gotta have in person opportunities. So, I want you to think about today as you’re thinking about the next steps in your business. Blaine says, “Real connection is great.” Definitely. So, when you’re thinking about how do I create that real connection in your business, find a way to put on an event. For the dog walking company, I’ve got them putting on an event in August where they’ll be hosting a dog happy hour. Yappy hour for dogs, right?
Where they’ll bring out the local Austin community, put on an event, feed them, give them drinks, and allow opportunity to connect and mingle with each other and build a stronger community locally here in Austin. Now, when you become the pioneer of a group, of a meetup group that meets in person, that changes everything. And I’m not talking about a networking group where everybody goes out and passes out business cards. All right? I don’t, I don’t like networking groups where people just go and shove business cards in your face and say hire me, hire me, hire me. I’ve spoken at meetups where I’ve left with more resumes than I did with clients. I left with zero clients and 10 resumes the last meetup that I spoke at. And what that did is it taught me that when you’re creating an actual place for everybody to interact together, when you’re creating a community, an event, a live event for people to connect with, you need to understand that it can’t be a networking group where everybody’s just selling to everybody.
There’s one meetup that Omari and I attend regularly, which is called the Internet Marketing Party in Austin. And the Internet Marketing Party, what’s so unique about it, is you’ve got people brand new in business to people that own over nine figure businesses and they’re all intermingling together. They’re all connecting together and you know what? Not one conversation I’ve had has had a guy trying to sell me something or shoving a business card in my face. Everybody’s just connecting, building relationships, talking to each other. It’s a true community. Now they meet up once a month. I don’t believe once a month is enough, so Vetpreneur tribe, the local chapter’s gonna be meeting up weekly. And someone asked me the other day, they said, “Weekly seems like a large commitment to ask people to go to”, and my response to that was “People go to church every week, some people go twice a week, some people go three times a week to church”
“Why wouldn’t they go once a week to a Vetpreneur tribe meet up?” And they said, “Well, it’s just, it’s a networking group.” No. My communities aren’t networking groups. They’re communities, they’re belief systems, they’re cultures. I don’t run networking groups. I run cultures. All right. Vetpreneur tribe is a culture. It’s not a community. It’s not a networking group. It is a community. It’s not a networking group. All right, so when you’re looking at starting a meetup, don’t think networking. I think networking is a overused term and when you hear that, when I hear networking, I just think business cards and resumes is what I’m gonna get when I go there. I don’t want that. I don’t want my community to become that. And you shouldn’t want yours to become that either. I don’t care if you’re B to C or B to B. It doesn’t matter. Either way, you should bring people into one place for people to connect, build relationships, succeed in whatever way that you’re helping them succeed.
If you run a gym, you should have a meetup group where everybody gets together and drinks fricking protein shakes and has conversations. Whatever it is, right? Now, don’t make it just everybody comes together and does a workout. All right? All gyms do that. How do you do it different? Do a happy hour for gym members where it’s not alcohol, it’s protein shakes, right? They can try different protein shakes and everybody can network together and get to know each other. A community is meant to bring people together who have the same ambition and same goals and build a stronger, tight knit community. You know, most people will quit a gym within the first three months of starting a gym membership and the majority of gym membership starts with what month of the year. Take a guess. Take a guess at what month of the year the majority of gyms have the most increase of gym memberships.
And the answer to that is January, right? Because everybody has the new year’s resolution that I’m gonna get in shape, I’m gonna stop eating Doritos and watching Netflix, I’m gonna take care of myself. Three months later they realize they don’t wanna do it anymore and they forget to cancel the gym membership. Now you’re just making money off people who don’t even show up to the gym. All right, so what I’m talking about here is when you’re building community, people will more likely stay in the gym and maintain their gym membership and stay accountable if they’re part of a community that does it together. I can’t go to the gym by myself. I need someone to go with me, because I don’t like having to hold myself accountable. I can’t hold myself accountable, because I run a business and my business and my three kids dominate my life, so I need help being held accountable, which means going to the gym with a partner, with a friend.
All right, so I want you to start thinking about how can you create an event, whether locally, if you’re a local business or nationally, if you’re a national business. I don’t mean one annual conference a year. Yes, you should have an annual conference a year if you serve the right type of audience, but even if it’s not an annual conference, how can you create chapters. How can you create such a large following that you can launch chapters around the United States? Now understand this is, this is later on down the road if you don’t have a following already. You can’t launch chapters across the United States if you have 500 people in your group or 500 likes on your Facebook page. That is not enough of a following to launch chapters across the United States. However, if you have 10,000 plus active and engaged members, followers, you know, fans that follow you …
If you have over 10,000, then you can start launching national chapters. I think that’s a good number to start at. But your goal first to get to that number. All right? But if you’re local, start putting on events, right? So, if you serve dog owners, put on a dog owner freaking yappy hour. If you serve house owners, homeowners put on some kind of events for homeowners. If your avatar is more likely a single mother with a career, that’s career oriented find an event to put on that they wanna surround themselves with like minded individual. If you don’t know what an avatar is, go to Vetpreneur tribes, search Omari Broussard, and look for the avatar video. I promise you you will be able to find an avatar video or documents or information in Vetpreneur tribe. Again, go to Vetpreneur tribes search Omari, O-M-A-R-I. He’s like one of the only two Omari’s in the entire group.
Look for the Broussard and look for the one that has something to do with avatar and you’ll find information on that. All right. But, figure out who your avatar is, find a way to create in local in a … A local event for them to connect with each other, to build relationships together. ‘Cause as I always tell, all of you, your customers are key. Your customers are the most important aspect of your entire business. Without your customers, you have no money. You have no business. Your customers need to feel like they’re part of a culture, they’re part of a community, they’re part of something bigger than themselves. When they feel that way, your sales will increase, your loyalty will increase, and your fan base will definitely increase. You become an influencer when you stop trying to become an influencer. You’ll become an influencer when you first become a leader. You become a leader by putting on events where you are connecting individuals together.
If you watch Vetpreneur tribe, you’ll see the posts are changing from my team and my team is posting and they’re asking you to comment with your business and like each other’s businesses and buy from each other and support each other and, you know, we’re asking you all to do that. We are now putting those posts inside of the tribe, getting my audience to interact together and support each other more actively. All right, why are we doing that? Why, why is my team not out there selling every service I offer or promoting my products or my events? Because, our goal is to serve the audience first, because if I serve the audience, first, audience will then serve me. All right? You gotta be a serve … You have to serve … Become a servant to become served. That’s the best way of looking at it. Become a servant to become served, because once you serve them enough and they value you and they appreciate everything you’ve done for them, it is much easier for them to make that final purchasing decision to buy from you. And doc says, “Oh, amen to that.”
“Masterminding.” Louis, good to see you. All right, guys. That’s my input for today. It’s a little bit shorter of a video today, but start thinking about how do you become a servant and then expect to be served later. All right, so build that local community, build local meetups, actual events where people can connect in person, relate to each other in person, whether it’s every quarter, every year, every week, every month, find a way for your audience to come together. Even if you’re a mechanic, even if you’re a local mechanic, there’s a way to do this. You just gotta think outside the box. The most important thing, as I always say in business, the most important thing is not being better, it’s being different. Being innovative. Find a way to do things that no one else has ever done. The biggest pushback you’re gonna tell yourself, because everybody, the first thing you’re gonna think when you watch my videos is you’re gonna tell yourself an excuse.
You’re gonna tell yourself why that won’t work for you. I’m gonna tell you this, if you can’t think of someone who’s tried to do this before, then you’ll probably succeed. If you can think of someone that’s tried do this before but has failed, then you will probably succeed. It’s not about whether someone’s done it before or not or whether they failed or succeeded. It’s about you as the business owner, you need to do something innovative. You need to do something different. You need to do something unique and you need to remember that every single one of us, no matter who you serve, is serving the same exact avatar. That avatar is a human being and every human being has the same exact pain point. They want to feel like they’re part of a special club. Country clubs, yacht clubs, softball clubs, soccer clubs, baseball clubs, sports clubs, a freaking fantasy football, gambling, like everything is a club. Why? Because human beings are herd animals. We are herd animals. We are naturally. It’s primitive instinct in us to be in a herd. That is what … It’s our primitive instinct, right? So, serve that primitive instinct. Create a herd, because we are herd animals. We are not lone, lone wolfs. All right. That’s the information for today. Enjoy that. Take that. Build your business, scale your business, create a community, serve an audience. Remember, become a servant and you will become served. Later.