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Alright guys, I’m gonna talk about the best sales tool that exists in today’s day and age that the majority of you aren’t using to its fullest potential and I need you to start doing that. If you truly want to succeed this sales tool will get you there. Now we all know there’s a ton of technology coming out right now, right? There’s sales form platforms. There’s software as a service. There’s apps. There’s email marketing tools. There’s all kinds of things coming on the tech world and everybody’s trying to figure out, “What’s the next texting that I should use? What’s the next technological advancement?”
Everybody’s trying to figure out the best tools to use for their business with their audience and everything. I’m going to tell you the one tool that every single one of you watching can use and the best part about it is here’s how much it’s gonna cost you a month, zero dollars. It’s a free tool. Doesn’t cost you anything. That tool is what I’m doing right now for you. It’s content. A lot of you aren’t creating the content that you should be creating in your business. Content is the best sales tool that has ever existed in business. When I’m talking about content, I’m not talking about email sequences and marketing campaigns and sales funnels. I’m talking about pure value driven content, like this. At the end of this video I will not sell you into anything.
At the beginning of this video I offer for you to join [inaudible 00:01:50] War Tribe. That’s it. I’m not going to sell you anything throughout this entire video. At the end of this I won’t ask you to buy anything. I won’t ask you to opt in for anything. This is pure value driven content that I’m giving to you right now. This is what you should be creating for your audience. You should be having content on there all the time. There’s a couple of things you need to understand about content. One, writing a post or doing a video is not enough content. You are not doing enough by just writing a post because you are doing what people tell you to do. People tell you you need to release content, so you’ll just write up content. It’s not about just the content. It’s about engaging content. It needs to be content your audience cares about. If they don’t care about it, they’re not going to read it. They’re not going to watch it. They’re not going to listen to it.
There’s all kinds of content out there. You gotta stand out amongst the noise, right? The content has to be engaging and it has to be about something they care about. Number two, the second thing you need to keep, be aware of, is video is the best form of content. Live video. I can sit here and see that Daniel Curry, JD Tierney and Terry Maynard are watching this video. Good to see you guys. I can interact with you as you’re here on my live video. For those who watch this replay you saw that I interacted with you, so you know the next time you hop into a live video when I’m live it may compel you to watch the live so we can interact together so I can introduce myself to you. I can say hey to you. Maybe we can have a conversation. I will always ask you to comment, say things throughout my videos. That’s another thing you should be doing in your content.
Step one is making sure it’s engaging content and not just content because you’re checking off the box. Step two is videos and live videos is the best form that you can do. Step three is understanding there are so many platforms that you can go after. There’s tons of them. You’ve got four different platforms you can go after. What are those four platforms? You’ve got Facebook or social media. You’ve got YouTube channel. You’ve got blog and you’ve got a podcast. Those are the four main channels that you can use. Here’s the deal. Most people will focus on one area. They’ll focus on that one area because that feels like that’s where their audience is and there’s just too much work to do four different pieces of content throughout the day, right?
What I say is when you do content you should have daily content that goes out every single day. For example, yesterday I talked about innovation. Today I’m talking about content as a sales tool. Isaiah, good to see you man. It’s good to see you in here. That’s what I’m talking about, right? How do we tackle all four fronts, all four channels and how do we release four pieces of content every single day? Let me ask you this. How many of you, and realistically, how many of you spend about 20 minutes a day doing absolutely nothing? Watching some stupid show. Maybe you’re checking out a Netflix series. Maybe you’re just watching funny videos on YouTube. The majority of us spend about 20 minutes a day doing absolutely nothing productive, right? We are human beings. We cannot be productive 24 hours out of the day.
Here’s what I’m saying is why can’t you pull this out? Turn it on you and do 20 minutes of a video, 20 minutes of talking and teaching something to your audience. It doesn’t take that much time. Now you’re asking, “Alright Andrew, so I did my 20 minute Facebook Live on my phone. That’s one piece of content. Now I gotta do 20 minutes of writing a blog, 20 minutes of making a YouTube video, 20 minutes of doing a podcast.” No you don’t. You see this one video that you’re watching right now is about to become four pieces of content in less than five minutes. This 20 minute video that you’re going to watch right now, that you are watching right now, that you may watch to the end. You may stop right now. I don’t know.
This 20 minute video that I’m doing right now is going to end up being four pieces of content in less than five minutes work. How? How am I going to create four pieces of content in less than five minutes of work? What I do is the 20 minute video here, right? I’m doing the video. I’m interacting with you. Fred says, “But if I don’t drive I don’t make money.” That’s fine. That’s why they created cellphone holders. Put that cellphone holder in your car. Teach something while you’re driving. It’s that easy. You don’t have to do it from a computer. You don’t have to do it in the office. The best thing about this device is it’s with you 24/7 and goes everywhere you are.
How do I create four pieces of content out of this one video? What I do is I download this video. I’m going to do step by step with you right now. Top right of your videos you’ll see the three dots. If you click on those three dots of videos your create, you will see an option that says “Download Video.” You click that option. You download the video. You cut out the audio and you upload that to your podcast. That took about two minutes, right? To download the video, cut out the audio, upload it to a podcast. Took about two minutes, alright? Now you take that video and upload it to YouTube. That takes one minute depending on the internet speed. Takes one minute. Alright, so now you’ve got the video you did on Facebook Live which is one piece of content. You’ve got your audio that you cut out and put into a podcast, which is a second piece of content. You’ve got your YouTube video, which is your third piece of content.
Then you’ve got your blog. Alright Andrew, how am I going to write a blog in one minute? You don’t. What you do is you take this downloaded video, you send it to rev.com. R-E-V .com and you upload it and they transcribe that video for you. Now you have a 20 minute video that rev.com transcribes in less than half a day and you take that transcription and you upload it with the video and the audio onto your website. Now you’ve got a blog. Now you have four pieces of content after doing a 20 minute live video to your audience. What I just did there is I taught you something. Now did I tell you to buy anything? I did not. Did I ask you to download my free PDF so I can grab your email? I did not. I literally just taught you step by step by step how to do something that can drastically impact your business.
Now what you need to understand is how is going to work for you. Here’s the deal. We did an event in Dallas a couple of weeks ago and one of my Warrior Council members not [inaudible 00:08:15] House members joined into the event. He came to the event and he’s a grill cleaner and he tried to understand how does content benefit a guy that offers grill cleaning as a service? Yes, it’s a thing and he does really well at it. I taught him. I told him the strategy. I taught him how to do this. He put a video up of a before and after video that showed the process he goes through when cleaning a grill. That video has brought him two sales in the past two weeks. Now is it bringing in thousands of sales right now? No, but I’m assuming he’s not running too many paid advertisements to it, right? He just put this video up. His audience, his followers see it and it brought him two sales.
This one video that he did from his phone literally on the job site where he’s doing all the work. All he had to do was press “Record” and put it up and let it record him doing the job on the job site. It took no extra work for him. All he had to is press a record button on his phone, right? He put that video up on Facebook, generated six, seven, eight hundred dollars worth of revenue from a video that took him no extra work besides putting it up on something like this and pressing record. My question to you is, why are you not creating more content inside of your business? You’re not using the one sales tool that makes the best sales tool that exists today and it cost zero dollars. All it costs you is 20 minutes of your time.
If you’re sitting at your computer desk, pull up your computer. If you’re driving in a car, throw this in your cellphone holder. If you’re traveling in an airport, do a video while you’re walking to the gate. You literally have your content creation device on you 24/7 every single day. Now here’s the biggest mistake most entrepreneurs make. They’ll do one show a week. If you look at every podcast, every YouTube show, if you look at everything the majority of them will do one show a week, one show every two weeks, one show a month. The average one is one show a week. Here’s the deal. I’m not saying one show a week won’t benefit you, but why not do one show a day. Why not release four pieces of content every single day in your business? Why not release a new piece of content every single day?
Because like I said you are spending 20 minutes every day doing something pointless. You’re driving in traffic. You’re driving home. You’re driving to work. You’re waiting at a doctor’s office. You’re traveling in an airport. You’re going through a security line. You’re waiting on your food. You’re sitting at a restaurant. You literally have this device with you everywhere you go, so you tell me there’s not 20 minutes every single day that you’re doing something, waiting on something or driving through traffic or something where you can fill that 20 minutes of doing content. You can fill that pointless 20 minutes and make money out of those pointless 20 minutes. You can four pieces of content that go live every single day to your audience. Four pieces. I promise you, that content if you stay consistent, if you do it every single day you will make money. You will make money of literally every single piece of content, but only if you stay consistent.
If you start doing a daily show for a week and then you get bored. You forget. You have a busy day. You don’t go live that day and then you realize the next day… It’s like going to the gym, right? You go to the gym for a week or two. You start getting used to it. You get into it, then something pops up. You can’t go in one day. Then you figure out, might as well not go in the next day. “Alright, I’m just going to take a three day break.” Next thing you know you are not staying consistent. If you want to truly make money on the best sales list ever existed which is content. Facebook just changed the content game by making it live where I can see that you’re watching me live right now or some of you may be watching the replay, right? You have time to do this 20 minute video. Hop on there, spend that time creating content, providing value. Giving them something.
The best part about this is don’t make it about sales. Don’t ask them to buy anything. If you teach them enough. If you provide enough value. If you constantly teach and you get in front of your audience every single day, guys, every single day. I’m not saying every Monday, every Friday, once a month, once a week… I’m talking about if you get in front of your audience every single day. Take 20 minutes and give those 20 minutes to your audience like I’m giving to you right now, you will see your sales increase. Here’s the deal. Here’s what I want you to promise me. Those of you watching this right now I want you to promise me something. Leave a comment in the comments box. Tell me if you’re gonna follow with this.
I want you to spend the next 14 days doing a 20 minute video. Let’s make this a challenge. For the next 14 days I want you to do a 20 minute live video on your Facebook page every day for 14 days, which will come out to 14 videos. I want you to tell me, after these 14 days, I want you to come back to this page and leave a post and tell me if you didn’t get one lead from that. I can’t guarantee you’re gonna get sales. It depends on your product and your sales conversations, your design, your logos. There’s more to sales than content. Obviously you have to have the right offer and the right service and serve the right audience and have the right people to view that content, but do me a favor. Do this for 14 days and come back and tell me you didn’t have at least one person interested in your business. At least one person want to have a conversation about what you offer, what you provide or learn more about your product or service, right?
Come back to me and tell me that after 14 days straight. No breaks in between. Don’t even take one day off. I’m talking about Sunday through Sunday for 14 days, do a daily video. Make it 20 minutes. Teach them something that can change their life. This video can change your life. It can change your life. It can change your business if, if you implement what I’m telling you to do which is why I’m giving you a challenge. You’re a veteran. You like challenges. Obviously you like challenges ’cause you joined the military which is a challenge. So, here’s my challenge to you. Spend the next 14 days doing a daily video, 20 minute daily video. Take that 20 minute daily video, upload it to your YouTube channel, upload it to your podcast and turn it into a blog. At the end of these 14 days, you should have 14 blog posts, 14 YouTube videos, 14 Facebook Lives and 14 podcasts.
Whatever that is, 14 X 4 is 56 pieces of content, right? You can have 56 pieces of content in 14 days. Each one of those just took you that 20 minute video and then five minutes to create a podcast, blog and YouTube video item. So spend that, do that, tell me in the comments. I want to know. Are you really going to do this? Are you gonna spend the next 14 days doing daily content ’cause I can promise you, content is your best sales tool that you are not leveraging right now because you’re too busy. You’re too busy working inside your business instead of working on your business. You should be the one creating content. You should be the one getting in front of the video. If you’re scared of the video, now’s the time to be getting over that fear. I can promise you you’ll succeed more if you do video, if you do lives.
Don’t worry about stumbling. Don’t worry about repeating yourself. If you watch my videos enough, you’ll realize that I repeat myself consistently. All the time I’m always repeating myself. I stumble, I pause, I get lost. Sometimes I get distracted and go a whole different route, but that’s okay, right? You don’t have to be perfect. Don’t script this out. I don’t have any notepad near me. I don’t have bullet points. I knew the idea of what I wanted to talk about. I came in here and talked about it. No bullet points. No note pad. This is how I communicate because I don’t like restrictions. I don’t like structure. Structure may keep me on point, but it distracts from my entire message, right?
I know in my head what I’m going to talk about and I come on and talk about it. If you are scared, if you have the fear of video, now’s the time to get over that fear. Now’s the time to move forward in your business. Spend the next 14 days doing 20 minute live video. Do this challenge and I promise you, I promise you… You will see a result. You will either see more engagement. You may have more leads. You may get more sales. Something good will come out of this. I promise you. If, if you implement what I’m telling you to implement. That’s the whole catch here guys. 20 minute video every day for the next 14 days straight. Leave a comment. Are you going to do this? I really want to know. Seriously comment and tell me and make a promise to me. Make a promise to yourself. Make a promise publicly that you are going to implement this.
You will see results. If you don’t do a daily video, you will not get the same level of interaction or the same level of engagement. When people get used to seeing you every day they start to pay attention to you more. They pay closer attention to who you are, what you offer, what you provide, the value that you have, right? If you are not leveraging content you are losing out on building an audience. You’re losing out on a fan base. You’re losing out on everything that you can be making money on right now.
I want you to do that. Make a promise to yourself. That’s your goal. 20 minute live videos every day, 14 days. Turn it into YouTube video. Turn it into a podcast. Turn it into a blog. When you turn it into a blog, send it to Rev.com. Rev.com costs a $1 per minute. Best transcription service out there. You don’t even have to write your own blogs. You speak and all of sudden poof, magically it becomes a blog. This will take you less than 25 minutes of work every single day. Do it. You will not regret it.