Andrew: Once again. Looks like we’re good now. I’m here with Roland Frasier. It’s funny, I hit up Roland a couple weeks ago, and I asked him, I said, “Would you mind coming in and providing insight to the Joint Ops program,” and he said, “Of course.” We were trying to figure out schedules as far as how we were going to do it. It just so happens he was here in Denver literally the day after I was going to leave, so I extended a day, because who wouldn’t want to stay in Colorado a little bit longer, especially during June, right? The weather-
Roland Frasier: They said it was hailing here yesterday.
Andrew: Yeah. The weather was bad yesterday, but it was funny, and it was beautiful, and all of a sudden, it just, like, turned.
Roland Frasier: Now it’s like 80s.
Andrew: Yeah. Today we went to the Rocky Mountains and did some hiking and stuff.
Roland Frasier: Nice.
Andrew: Yeah. A little belated Father’s Day celebration.
Roland Frasier: Sweet. That’s cool.
Andrew: Roland here, he’s done some amazing things. Omari and I have been following Roland for a long time, ever since I jumped in the publicity world I started with Russell Brunson, got wind of Ryan Deiss, and then I learned about Roland. I don’t really know how to introduce you, because you do all kinds of things. If you even look at your Facebook profile, it’s like, president, CEO, president, president, and principal and all that. I thought it’d be easier if you introduced yourself, tell us a little more about what you do and-
Roland Frasier: Sure. Yeah. More than anything, I’m a strategic investor. I like to find companies that I think have a lot of opportunity and then acquire an interest in them, help them grow and scale, and then sell. The perfect example would be with Ryan Deiss and Perry Belcher, who I own a company called Digital Marketer with and an event called Trafficking & Conversion Summit and a bunch of other businesses. We became partners officially about five years ago.
Our goal was to take several of those businesses and grow them and scale them and then sell them. Right now, we’re in the middle of selling one of them for mid eight figures. It’s kind of perfect. Then we’ve got five others that will follow in line over the next couple of years too. It’s super fun. I just like to, I like business. Outside of that, I have interests in a real estate SaaS and then a direct marketing company and a whole bunch of other things.
I like to, I think a lot of the president/CEO stuff is past stuff, and now it’s mostly principal. I think that ultimately you want to move from being on the organizational charts to off it, you want to move from the CEO management thing to the boardroom, and that’s a transition that I’ve made that makes my life so much better, because I’m not working in any business, but I’m working on a whole bunch of businesses.
Andrew: Right. That’s what I love. Here in Joint Ops what they get to do is, we added a little benefit to these guys. What we do is we invest in companies, but not with capital, with consulting, with our knowledge, with our team, all that stuff. We’ve invested in four of them, and we wanted to do something off the wall crazy, so I invested in a dog walking company in Austin. Omari invested in the eCommerce, it’s a physical product that’s doing really well in person, but online sales are not doing anything. He’s going to do that.
A big reason we reached out is because that’s what we’re doing now. I learned, if I really want to build an empire, I’ve got to be more than a CEO of one company. I need to start investing, getting equity, and benefiting from that, and hopefully getting them to buy me out because I did such a good job for them, they buy me out and I go on to the next one.
Roland Frasier: Or exit to a private equity company or something like that.
Andrew: Right. Yeah, exactly. I have this vision, and you’ve already done that, so that’s a big reason we wanted to reach out and learn from you.
Roland Frasier: Cool.
Andrew: Roland’s done a lot with some companies, and he’s done a lot with Digital Marketer. Y’all hear Omari talk about that all the time, he’s at their office like every month.
Roland Frasier: Is he?
Andrew: Yeah, with like a workshop or whatever-
Roland Frasier: And the CDs, yeah.
Andrew: Yeah. He’s learning a lot from there, he actually teaches the avatar, the way that y’all teach avatar.
Roland Frasier: Oh, cool, carries the diamond and all that fun stuff?
Roland Frasier: Nice.
Andrew: That’s the first lesson we did here. The biggest thing I wanted to ask you, I’ve heard a lot, I listen to your podcast with Brad Costanza. Brad’s an amazing guy, I’ve met him a couple of times, good person. Brad’s an amazing guy, I’ve met him a couple of times, good person. We were actually driving to Dallas for a live workshop and we’re listening to the podcast episode, I know you’ve talked about this many times before, but I wanted to talk about your million followers in nine months.
Roland Frasier: Sure.
Andrew: That’s insane, right, because-
Roland Frasier: Eight months.
Andrew: Eight months. See, that’s even better.
Roland Frasier: I have to say one thing that’s funny. The Brad Costanza episode, we recorded, I don’t know, like a year and a half ago or something, and I kept asking him, I was like, I hadn’t heard anything, because when I do something like this, I’ll share it on my pages too. I said, “Did you publish it and just forget to tell me?” He’s like, “No, man.” He’s like, “One of the guys that I’m doing a deal with listens to my podcast and I’m doing all the stuff that you talked about on the podcast with him, so I don’t want him to know that I’m doing the stuff that you told me.” I was like, “Okay. That’s funny.” I got a big kick out of that.
Andrew: That’s what’s amazing, because what you said in that interview was like, you had less than $10,000 that you spent in that eight months?
Roland Frasier: No. The total for the million was about 2 cents a like on the video posts, and about 2 cents a like per fan on the other. It was about 40 grand for that full time.
Andrew: God, man. That’s insane, because I’m actually doing it now. I’m doing it because I heard you talk about it, and then Omari was telling me about Dennis Hugh, so we’ve been watching Dennis Hugh as well. Dennis is going to be providing value here too.
Roland Frasier: Oh, fantastic.
Andrew: Yeah. Y’all both did it, and so I started doing it, and what I’m trying to do right now is I’m focusing on Texas, because it’s my home, it’s a big veteran friendly state, there’s over 100,000 veteran entrepreneurs in Texas, so I’m following that process, but I’m only spending a dollar a day on multiple posts. It’s costing me, I did the math in my mastermind because I showed the promotions, one of my videos was costing me .003 cents per view. I was just like, “Why not do that,” right? Not even a full cent.
Roland Frasier: It’s basically free.
Andrew: Yeah, exactly. I’m doing that now and I’m starting to notice some traction growing. You just do the United States, right? You kind of did the places where you do business.
Roland Frasier: Yeah, exactly. I targeted the places that I do business and that I want to do business. We have a significant presence in the EU and in Australia and we have a pretty significant part of our company in the Philippines, and then one place that I’ve just bene playing around with speaking because the market is so huge and the opportunity so big is India. I targeted all of those places.
Andrew: Right now, rough estimate, what is your page at?
Roland Frasier: I think was like, 1.1, 2 or something like that. I’ve kind of slowed down on the fan accumulation there because now I’m monetizing all the different opportunities that came out of it. It evolved from how can I create content on a regular basis, and then I started doing that with the iPhone and meetings like this and at the end I’d say, “Let’s record the takeaways,” and I hand you phone and say, “Point it at me,” and I’m like, “Hey, I’m Roland. I’m here. We’re talking about … ” you know, and then posting those up. That solved my content issue.
Then it was a distribution issue. My distribution issue was, I’m going to put it on my Facebook page, but then my Facebook page doesn’t get that many views and you can’t boost or advertise or promote posts on your personal page. It was like, okay, so I’m going to go to the fan page.
I did the fan page and started doing that and grew that. Then it was like, okay, I’m just getting about 12,500 likes a week before I saw at the upper right corner of your page admin, there’s a thing that says promote page, which I ignored, and then I was like, “That’s interesting.” I punched that little button and it was like, “You can promote the page too.” I was like, “Of course you can promote the page too.” I started boosting the page at $10 a day, and I went from 12,500 likes a week to between 25,000 and 45,000.
Andrew: I know what I’m doing.
Roland Frasier: It’s like, ah, okay, that’s something that I was not smart enough to discover for a while. Then it became a monetization thing. Okay, I’ve got content, we’ve got distribution, how do I monetize it, so I started with these little intensives, which is simply a two day workshop with just a few people. I wanted to do it around something that I was super excited and thought would be very transformational for anybody that attended.
I did leverage, grow, scale, exit, and basically just gave two days of, as like the best stuff I know on that stuff, two days deep dive, and at the end of that, offered either membership in our $30,000 mastermind War Room, or the ability to apply to have us on your advisory board for $100,000 a year. It was really crazy, the very meeting you’re like, put that out there, and you don’t know what’s going to happen, and we did it right before lunch on the second day, and people came back and asked questions and then four of them applied for the $100,000 thing and three of them for the $30,000 thing, and then one guy bought a website from us for 100 grand. I was like, imagine that from only 15 people.
Andrew: Right, and the entry was $1,000, $2,000?
Roland Frasier: Yeah. I like stories, I want to have a story for everything. I googled most successful masterminds in history. What I’m looking for in googling that was some good story of the mastermind, but also a year that would be about what I wanted to charge, which was $2,000. There’s like Sun Tzu or some crazy one in the 400s, I was like, “No, that’s not enough.” Then I found, Andrew Carnegie started the steel mill masterminds in 1892. I was like, “That’s perfect. I’m going to charge $1,892,” and now I can tell Andrew Carnegie’s story. It was all $1,892.
I start with, this is the thing we’re going to test. Then I want to say, how do I expand it really fast? The easiest way to do that is to verticalize. I was doing it for Digital Marketers, so I called my buddy Frank Kern and said, “Hey, man, I’m doing this intensive thing. What do you think about trying it with your consultants?” He’s like, “Yeah, all right.” Frank always upscales, but we were going to sell it for $3,800. He’s like, “Okay, cool,” so we sold it for $3,800, sold two of them out, 30 spots, and then made the same offer, the same kind of results.
Then I called my business partner Kent Clothier, we own a real estate SaaS called Real Estate Worldwide, and I said, “What do you think about doing this for real estate investors?” He was like, “Yeah.” We set it up, same thing.
Now I’ve proved it across three different verticals, and it monetizes well, and it has a mid-level product, the 30k, and a high level product, the 100k. Frank’s we sold for 120. It’s just really, really cool.
Andrew: See, I was so amazed in that, because it was almost a 50% conversion rate, on your very first-
Roland Frasier: 36.36.
Andrew: On your very first event.
Roland Frasier: Yeah.
Andrew: There’s almost 2,000, not even a full $2,000 entry point, and you upsold people into either $30,000 or $100,000. Now, if you don’t mind me asking, was there payment plans allowed in that, or is it just paid up front, this is it?
Roland Frasier: Yeah. The 30 is paid up front. The 100 I didn’t want-
PART 1 OF 3 ENDS [00:12:04]
Andrew: … front, this is it.
Roland Frasier: Yeah, so the 30 is paid up front, the 100 I didn’t want up front, because I wanted to see if they were doing … I’m not in it for the 100, even though the 100 sounds like a lot, and I like 100, right?
Andrew: Mm-hmm (affirmative).
Roland Frasier: But I’m in it for the equity in the business. So, what we did was we were using it as a way to find businesses that we could work with. I don’t like to do an equity deal where I’m not getting paid. So, the way that the 100 worked was, you applied, if you were approved, you paid $25,000 a quarter against a percentage of sales, and then at the end of the first year, there was equity that would vest automatically, or an option, because I didn’t want to pay taxes on it. An option for equity that would vest for us going forward. So, you get a free look, a free look on an equity basis for a full year of having us as a business partner, and then decide if you want to go forward with it.
So, it kind of took the risk out, it was a results in advance kind of thing, but I definitely wanted them having skin in the game, and I wanted them to have enough skin that they would actually do the things that we were suggesting. Because I’ve done equity deals in the past where you take an interest in a business, and you’re like, “Okay, we need to do this, this, and this.” They’re like, “Yeah, we sure do.” And then they’re caught in a whirlwind of their business and nothing ever happens. That doesn’t work.
Andrew: And that was a huge fear of ours, right? Our businesses that we’re getting into aren’t big. They’re kind of starters, so, we’re doing it more of a … Because what you just said, you proved it. What we’re doing is that same thing, except of events … Because I teach audience building, I teach community building. I call it private network profits.
Roland Frasier: Nice.
Andrew: So it’s when you build a group of people who actually follow you, not you as an influencer, but you lead a community that they tie into, the camaraderie, the feeling like they’re part of something bigger than themselves.
Roland Frasier: That’s also better than you as an influencer.
Roland Frasier: I’m not taking Ryan Dice’s call.
Andrew: But yeah, I teach that, and a lot of people think, especially local service industries, they think, “Oh, it can’t work for me.” So, I was like, if I can prove this with a dog walking company, that gives me every right to slap anyone in the face who says, “It can’t work for me.” Because if I can do it with a dog walking company, you can do it with anything.
Roland Frasier: With anything. Absolutely.
Andrew: So guys, I’m gonna give you an opportunity here. Ask your questions to Roland. I kind of hijacked this interview for a minute, but ask your questions, let me know what you’re thinking about, what questions you have for him. He’s here to answer that, so while y’all figure out what questions you’re asking, I’m gonna keep talking, because I’m enjoying this. The biggest thing that I’ve seen is, you just said that you’re exiting out of a company for eight figures, right?
Roland Frasier: Mm-hmm (affirmative).
Andrew: I mean that’s, Ryan [Marran 00:14:39], right?
Roland Frasier: Yeah, Ryan’s [crosstalk 00:14:42] person.
Andrew: Ryan’s 29.
Roland Frasier: Ryan is actually one of the first people that bought our advisory board thing for $100,000, and he told me, after he bought it, he said, “Thank you, because I never had the confidence to sell anything for $100,000, and now that I have bought for $100,000, I feel like I can do that, and I see the value I can offer.” Which was pretty cool.
Andrew: That’s amazing. He’s, I think he’s 30 now, but he sold that when he was 29, right? Thompson?
Roland Frasier: I think, yeah.
Andrew: I say that, because what we realize is the veteran community is behind. They’re behind on … When we get into these circles, the digital marketer circles, the internet marketer circles, everybody knows everyone. Everybody knows everything, everybody teaches each other the secrets, all that stuff. The veteran population doesn’t even know if this is real. That a 29 year old who I’ve met, he’s in the same city as me, we’ve hung out a couple times, just sold this company for eight figures, at 29. There’s no reason that these guys can’t do it.
Roland Frasier: Yeah. What’s cool is, you guys have the advantage of understanding leadership, discipline, right? There’s a lot of things that the average “I’m gonna put stuff online” person doesn’t have, that I think a military background gives you a big advantage. And you do have a network, and my guess is that, well I mean, only because I’ve seen it because we’ve trained up so many people at Digital Marketer, but it’s really just a question of a bit of education and a lot of dedication to make it happen. And I don’t think that, in this crowd, the dedication is a challenge. So it becomes only the education, and that’s so easy to get.
Andrew: Oh yeah. And that’s what we do all the time. That’s why we bring people like you, because we aren’t the type to think we know everything. So we’d rather bring people who have done amazing things, bring them in, let them teach things. So we’ve got a couple of action steps. Number one is the Facebook advertising. Just going back to that, when you were promoting your page. So you would target based on location?
Roland Frasier: Yep.
Andrew: Was it any kind of field of interest study?
Roland Frasier: Yep, 81 different interests that were the interests that I was targeting, layered on top of the location, layered on top of the language.
Andrew: Okay, okay. So that’s a lot of interests.
Roland Frasier: Well, I mean if you think about it … So, it’s easy. I didn’t … And this is something for everybody that’s watching or listening to think about too, is I’m anti-friction. So friction is anything that gets in the way of me doing the thing that I’m trying to do. A lot of us have a tendency to want everything to be perfect before we do it. I am the opposite of that. I will absolutely do things in the most idiotic, bumbly, stupid-ass way, and I’m okay with that because I’m failing forward. So the way that I went about creating content isn’t the best way to create content. The best way would be to record one thing and then edit it out and then put bumpers on the front and back of it and all that. But I know I’m not gonna do it. Because I’ve saw me not do it for a long time, right?
So I was like, how can i eliminate all the friction of editing, and other people and camera crews, and all that? Which, you’ve done a great job with your set-up, but I’m not gonna even carry this around. So I’m like, this I have pretty much all the time, so friction for me, friction-free on content, is how do I use this to create the content? Then, I’m also, from a Facebook standpoint, so now I’ve recorded the video thing. It’s in here, all I have to do is post it to Facebook, that’s super easy.
And then to advertise it to get distribution of my content, all I have to do is hit boost, which is the easy way, if you don’t know, to do a Facebook ad. It’s also stupid. Because if I was smart, I’d go into the power editor on my desktop and I’d do 100 ad sets with three different tests in each one and split tests and see … But I know I’m not gonna do that, and I’m also not willing to interface with a third party that I’m gonna have to pay $5,000-$6,000 a month to do it for me either, because I know that mine’s gonna actually be close to as good, but it’s gonna happen so much faster. I’m gonna have momentum without friction, which is the ultimate thing.
In outer space, if you have momentum without friction, the device that’s moving forward will move forward infinitely, an infinite distance. So that’s what I want to create down here in our little space. So as you’re doing whatever you’re doing, think about, “How can I do this in a way that works with my life, that isn’t going to have all these hurdles that I have to get past, because I have to stop and get somebody else to edit, or I have to …” It’s just too many points of disconnect from you getting to what you want to make happen.
And so, that’s why I’d use boost. And so, this is a long answer to the interest question, right? [crosstalk 00:19:27] So, when I use boost, boost allows you to do some of the things that you could do if you were using that complicated desktop power editor. It’s not that complicated, but I’m just not gonna do it.
Roland Frasier: So when you go into the boost, you can pick your audience, and so I just sat there and typed in every type of person, every one of my contemporaries, like Frank [Kernan 00:19:52], Ryan Dice, and all of their groups of people who have liked those people enough times that I can advertise to them. So I just did Ryan Dice, Brendan [Bershard 00:20:02], Jeff Walker, Andy Jenkins, et cetera. You know, all guys I know, right?
Roland Frasier: And then, I was like, business owner, business CEO, et cetera. And I ended up with 81 of those things. But that took me, maybe 45 minutes of just that one time. Now it’s saved as an audience. So I did that and i have 14 different audiences depending on what the video is like. So if it’s more of a … Like, I’ll do video walk-throughs of hotel rooms that I get upgraded to, so those are travel things. I’ll do interview type things, and I’ll do business, or personal development, or whatever. So I have a different audience for each of those. But now that it’s saved, it literally is just-
Andrew: It’s a couple clicks.
Roland Frasier: And I’m done, right? So that’s the importance of that and you want to not just have a giant number. You don’t want a million fans of people who don’t give a crap, who just happened to see it one time and liked it. You want people who actually have expressed, actively, an interest in a particular kind of thing, or who are certainly situated in a specific demographic or psychographic position, like “I’m the CEO of a company.” So that’s why the interests are so important.
Andrew: See, and it’s funny, because when you say that, a couple things that you’ve said that I tell my audience all the time. So I was a 50 caliber machine gunner in Iraq, and what that meant is a 50 caliber machine gun doesn’t have sights. You don’t aim and shoot. What you do is you walk it up, right?
Roland Frasier: Point and shoot.
Andrew: Yeah, you point and then you walk it up. So you kind of move it up, and then it hits its target, right? I talked about that in business all the time. I don’t do too much planning. I just jump on, do something. If it fails, I’ll admit it, and then move past it. I do it all the time. It keeps me excited too. Keeps me out of that boredom. I get bored really easy, so when I do crazy stuff … People are always asking me, “What ever happened to that one thing?” No one wanted it. So I just stopped doing it. But I put it out there.
So I love that you said that, and then on top of the whole quality of audience … I teach my tribe audience all the time, and I always talk about quality. Because everybody’s so concerned about how many people, how many people, how many people. I think it’s important to have a lot of people.
Roland Frasier: Here’s the perfect example of that, right? Would you rather do an event with 3,000 people or 15 people? Because I can tell you that I made more money off of the 15 people event that I did, the little intensive, than I’ve made off of events that had 1,000, 2,000, 3,000 people. I mean, think about it. Because you get all the marketing cost and all of the get people into the seats, which is hard, and then the event cost, which for a few thousand people is probably about $350,000. Now, I gotta make all of that up before I even get to money, and you can’t sell effectively from the stage, I believe. Maybe Pete will change my mind. But you can’t sell, generally, a super high ticket thing, from the stage.
And I also don’t like selling from the stage, I like teaching from the stage. And then I want people to come to me. I don’t want to say, “Go to the back and buy my expensive stuff,” that just feels incongruent with who I am. So I’ve done events where we had 100, 300, 1,000, 2000 people, and we only made a few hundred grand. I just did the very first event there and made about $400,000.
Andrew: Off of 15 people.
Roland Frasier: Yeah. So numbers don’t matter. Attendance. It’s the quality of the audience.
Andrew: Mm-hmm (affirmative). How dedicated they are. How much they believe in you as well, right?
Roland Frasier: Yep, absolutely.
Andrew: So guys, I’m about to let him go. If you have any questions, now’s the time to ask. So don’t be shy. He can’t see you, so it’s all right. Go ahead and ask some questions. Let me know if you have anything for him. I’m about to let him go so he can get back to his event that he’s here in Denver for. I’m gonna …
Roland Frasier: What’s the biggest need or challenge that your audience has?
PART 2 OF 3 ENDS [00:24:04]
Roland Frasier: Biggest need or challenge that your audience has?
Andrew: You know the biggest thing that I see, so something that you said that really stuck out to me, and chat now if this is for y’all. You talked about the perfection and about not being perfect and the most important thing is I think they’re doing too much inside their own companies. And I think it’s trust. You know they know how to lead but they know how to lead soldiers and coming out to the civilian world where you’re not hiring veterans all the time, it takes a different type of leadership style. I think they get intimidated. They fear giving that control to someone else. And I see all the time.
For me, I whiteboard. That’s my full-time job, right. I whiteboard. I go crazy on it. I send it to my team and they send it to whoever it needs to, to tell whoever needs to do what they need to do because I believe in staying within your super power. I think you say that right?
Roland Frasier: I do. Indeed. Yeah.
Andrew: So my super power is whiteboard and thinking or speaking. Not just on stage, just speaking, just coming up with ideas, right. So, I think that’s their biggest struggle. And I’m sure you hear it all the time right?
Roland Frasier: So the couple things with that is, you have to be … And especially, I would, you tell me on the military side, right. So, if you are a general and you’re really good as seeing the grand strategy, not a particular battle, or a particular part of a particular battle, but the grand strategy, meaning all of the campaigns that make up the war that lead you to the ultimate objective that you want to have. And to me, by the way, military strategy, if you guys are reading this, is like for business, like read Napoleon, Hamilton, excuse me Hannibal, Alexander the Great, all of that, the strategy behind war is so applicable to the strategy of business. I mean did into like, the campaigns of Napoleon and read Von Rommel’s book by Von Rommel and MacArthur’s book by MacArthur and General Patton’s book by Patton, right?
The strategy is insane. And that’s your super power and that’s the highest and best use of your time and if you’re one of those great men, right? Or women, although I don’t know any military women off the top of my head, I’m sure that there were those as well. But if you’re one of those great people, and you have the strategy part, which I’m sure you’re teaching and the white boarding part and then you try to go and do all of the tasks, you can’t ever get back to the strategy and ultimately you don’t have any arm to work with. You have to have foot soldiers. You have to have the people who are doing all of the front line stuff, right? Not because you’re afraid to do it. Even if you’re good at it, you have to become the leader and in the military you’re having to take, I mean you’re having to take people who don’t know how to do the things that you’re teaching them how to do to train them and train them up on it, right?
Roland Frasier: It’s no different in business. You have to train those people up. So, to be a good leader is the same in both places and unless you allow them to fail, right, then you will never help them to be the better version of themselves, so if you want to have a good business and you want to have a good team, then it’s okay for it not to be perfect and it’s expected that they won’t do as well as you because they can’t possibly, but you can’t possibly keep up with all the changes in all those different things. So, I think for me, I realize that it happened when I was practicing law. I’m a recovering attorney.
So I had hired associates when I got to a point where I had enough business I had to hire somebody else to do some of the work and then I would meet with the clients and I’d be at the table and I’d see that it just wasn’t as good as it could be, and then we would fix it with the associate and the client in the room at the same time. So maybe a transitionary method would be whatever it is that they’re doing, do it with them and whoever it’s affecting. And I didn’t do it … I did it in a coaching way. So, basically, you get with the client or you get with the person that you’re trying to help up and you do it socratically. You ask them questions that lead them to their own conclusions of how to do things the right way, which is how to negotiate too by the way.
When I negotiate, I don’t ever say I want this. I ask questions until the person I’m negotiating with says “Well, what if we just did that?” And that’s the thing that I want, right? You do the same thing with employees or contractors that you’re trying to bring up. You know their work isn’t going to as good as yours at first, but you don’t expect it to be, and you let them know that you don’t expect it to be and then it’s all okay and if you’re training somebody up … Think about a waiter, like in a restaurant. How many times have you gone in a restaurant and sometimes there will be, like if it’s a higher end one, there will be two people and you’re like “So I got two of you today.” “Oh, well I’m training up Mike on this.” And she’s the expert and then Mike is the trainee.
It’s the same thing. So, take your people under your wing, and think about them as people that you’re mentoring and I think then maybe it’s easier because it’s not like “Well, I don’t trust them to do it.” It’s whatever they do, isn’t the final thing. Everything is iterative, right?
Roland Frasier: So what they did is version one, or point one. And then you’re going to help them evolve into the next version and ultimately you will end up with someone who you’ve empowered by allowing them to make decisions and gain experience whereas if you’re doing all of the stuff, even if you’ve got that team, you’re disempowering them. You’re doing them a disservice because you’re making all the decisions for them without letting them have any true experience gain.
Andrew: Right. And it’s funny because …
Roland Frasier: I’m sorry I ramble on. I’m kind passionate about it.
Andrew: Oh. No, no. No, because that’s important, right. You talk about the general and looking at war and how business is war, right. So our slogan Vetpreneur Tribe is “Business is our new battlefield.”
Roland Frasier: Yes.
Andrew: Because I believe that everything that the military taught us transitions so perfectly over to the business world. As I long as we learn how to use them the right way. It’s important.
Roland Frasier: They generally frown in the civilian world for you killing people.
Roland Frasier: Don’t do that.
Andrew: Occasionally. I think there’s exceptions.
Roland Frasier: I said frowned upon.
Andrew: But then, you also talked about how you know, what we’ve learned in the military community especially by serving, and by serving y’all we’ve learned this is there’s a saying in the military is “Don’t call me sir, because I work for a living.” Right. Because that’s a difference between and officer and an enlisted. I never understood why that was a bragging point. That guy who doesn’t work for a living makes more money than I do sitting behind a desk making the decisions on what I’m going to go do, right. I think that’s … I’d much rather be that guy.
Roland Frasier: Yeah. And that person does a critically important job. Right? Taking the … There’s no higher and better use of your time than being able to leverage yourself by having people who will execute the things that you determine are the strategy that needs to be executed.
Roland Frasier: Just nothing like that.
Andrew: Well, it’s funny because we call it the grunt mindset. They’re proud, right. They’re proud people because they’re proud of the fact that they were on the front line.
Roland Frasier: Sure.
Andrew: And of course they are, but the problem is they’re taking that over into the business world and I think that damages them. It’s time to stop being that frontline soldier. It’s time to start being the officer.
Roland Frasier: I know, like in therapy, they tell people that a lot of the time challenges in relationships come up, and this is a relationship either between you and your business, you and yourself thinking about your business, or you and your employees, right? The challenges are that things that served you, behaviors that served you in the past, do not serve you currently, but you don’t realize that they’re not, and you default to the behavior that served you in the past because that was what protected you or served you best, right? So, the things that maybe they were thinking about as far as being on the frontline and being proud, that’s awesome. And now the line has moved. And so your mentality has to move with the line. Right?
Andrew: Yep. So guys you didn’t ask any questions so I got all the questions in here. Roland thank you so much [crosstalk 00:32:35].
Roland Frasier: Yeah. Thank you man.
Andrew: I do appreciate it. Do you mind if I show a little bit of the surrounding.
Roland Frasier: No. Go ahead.
Andrew: Alright guys, so check this out. So this is just the corner of where we are.
Roland Frasier: You can walk them through.
Andrew: So we’ve got … I’m going to unplug my. Well, I’m actually going to walk with my mic.
Roland Frasier: Kitchen there and all the rest is back that way.
Andrew: So check this out right. This is the view. We got mountains at Denver, Colorado. All the mountains out here. This is his freaking living room of his hotel room. Alright. Living room of his hotel room. You said there’s a kitchen over here?
Roland Frasier: There’s a kitchen right here.
Andrew: Oh, and it even comes with a kitchen, right here. This is his kitchen. This is one room. This is not the hotel lobby. This is a room in the hotel. I want y’all to see this because I want you to see the reality of what can happen in your life, right? This even comes with like this freaking office space here. And all this. I’m not going to go through the whole place, but I mean, this is huge.
Roland Frasier: The instruments are cool, I think because I play so I get to do that.
Andrew: Oh, look at that.
Roland Frasier: I get to do that.
Andrew: You going to host the after party here?
Roland Frasier: This is really cool. This one has a gym built in.
Andrew: Oh, there’s even … He has his own gum in here. Look at that. He has a gym in there.
Roland Frasier: Isn’t it cool?
Andrew: And this is the room right there.
Roland Frasier: Bedroom.
Andrew: Yeah, this is insane.
Roland Frasier: [crosstalk 00:33:51] fireplaces.
Andrew: And what’s back there, just more bathroom, or …?
Roland Frasier: There’s a giant closet here, which is really nice. And then this is really cool. The bathroom …
Andrew: Giant closet.
Roland Frasier: … has got like, it’s got a sauna.
Andrew: Look at that sauna.
Roland Frasier: And then you’re chilling in the bathtub with this ridiculous view out the shower in the …
Andrew: He gets to be naked in front of the whole …
Roland Frasier: That’s right.
Andrew: Look at that. Look at that view. Just chilling here. I would be in that bathtub with a nice bottle of wine, hanging out. He could even have his mistresses here if he wanted to. No, I’m just playing.
Roland Frasier: No, I’m a one man wife.
Andrew: He’s happily married.
Roland Frasier: It’s a pretty cool place though.
Andrew: It’s amazing. Alright guys, I’m going to end it here. Later. You missed out by not asking questions by the way.