Digital Allies, what are those you might be thinking right about now. Well, they are how you can grow and build your business by harnessing the power of others and developing a symbiotic partnership to help the both of you.
Business A builds powerful websites that capture and convert, but farms out all of the front end and branding to various other contacts, because he hates doing it.
Business B help clients build strong brands with great messaging and content but hates developing the sites and farms it out to make his life easier, but knows how to build it and verifies it is done his way.
Secret Digital Allies Tips
- Beneficial to Both Digital Allies – When approaching someone about becoming a Digital Ally make sure you have figured out the benefits for them as well as yourself. This is important to forming powerful allies, it lets them know you are going to help them while they are helping you. I always make a list of the benefits and what I plan on doing to help them grow and clearly explain exactly what I am hoping from them. Clear communication is key when building a strong alliance.
- Both Digital Allies, Different Products, Same Niche – The best allies focus on the same niche but different products that WILL appeal to the niche. For instance, if you are a web developer, you should be focusing on Instagram Advertisers, Facebook Advertisers, and other online marketers. You can offer your clients the services that they provide and work a deal out for them to offer their clients your services. Make sure that your services are not in competition in any way and that they complement each other.
- Help BEFORE you ask – Offer help to the person for no reason other than to help them. You will learn a ton about the services they provide, what they offer customers and it will help you learn how you can ally with them. Do NOT expect them to just say yes, you are asking them to trust that you can perform a task and hope they talk about you and your company. Start by talking about what they do with the people you help and your clients.